Ford positioned the Thunderbird as an upscale model and it is credited in developing a new market segment, the personal luxury car. Unlike the Chevrolet Corvette, it was not marketed as a sports car.

The Thunderbird entered production for the 1955 model year as a sporty two-seat convertible. From 1968 through 1998, Lincoln-Mercury marketed rebadged variants of the Thunderbird as the Continental Mark III, Mark IV, Mark V, Mercury Cougar, Lincoln Mark VII, and Lincoln Mark VIII. This class of cars was positioned to emphasize driving comfort and convenience features over handling and high-speed performance.

These included a four-seat hardtop coupe, four-seat convertible, five-seat convertible and hardtop, four-door pillared hardtop sedan, six-passenger hardtop coupe, and five-passenger pillared coupe, with the final generation designed again as a two-seat convertible.įord targeted the two-seat Thunderbird as an upscale model, but the 1958 model year design introduced a rear seat and arguably marked the expansion of a market segment eventually known as personal luxury cars. Introduced as a two-seat convertible, the Thunderbird was produced in a variety of body configurations. The Ford Thunderbird (colloquially called the T-Bird) is a personal luxury car produced by Ford from model years 1955 until 19 until 2005 across 11 distinct generations.

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